China - English

Global Highlights

We are one of the largest orange and lemon growers and juice suppliers in the world, with sustainability as the cornerstone of our business model

Grove to Glass

Top 3

The world’s third-largest juice processor and merchant

+30

Active in Juice for over 30 years, and operating in over 70 countries

38 Farms

Our assets include over 25,000 hectares of citrus groves (with more than 14 million trees)

About Juice

Our juice business offers orange, lime, and lemon juices, and associated by-products.

When citrus fruit is processed, nothing is wasted. Juice is extracted, oils are recovered and all remaining pulp is transformed into citrus-pulp pellets.

The energy- and fiber-rich pellets are used as an animal feed ingredient, and the oil essences and aromas are primarily used by the flavor and fragrance industries, to which we are a major supplier.

We also produce dry peel from our ripe oranges, lemon and lime. This is used for pectin extraction. Pectin is sold on to the food industry as a gelling agent, thickening agent and stabilizer in food.

Brazil and the US are the main producers of orange juice. The state of Florida supplies about 75% of North American consumption and Brazil supplies the rest, though its primary market is the EU. The rest of the world also relies on Brazilian production, and consumption growth is greatest in emerging markets.

Our Juice Value Chain

Each of our business lines is integrating further across the five steps of our value chain, as we respond to the need for a traceable and responsible supply line from farmer to consumer

01Originate & Produce

01Originate & Produce

We share our expertise with farmers and producers worldwide, ourselves or with business partners and expert organizations, as part of our commitment to responsible, sustainable and traceable supply chains

02Process & Refine

02Process & Refine

Once bought or harvested, we bring crops to our assets for the next stage in their journey. These are ethically and sustainably processed and refined, coming one step closer to the consumer.

03Store & Transport

03Store & Transport

Our strategically located network of silos, warehouses, transloading facilities and ports allows us facilitate access to market for local farmers around the globe and enable us to control costs and mitigate risk throughout the product journey

04Research & Merchandize

04Research & Merchandize

Our depth of marketing and merchandizing experience is our greatest strength. All our platforms and regions rely on our market knowledge to ensure responsive supply.

05Customize & Distribute

05Customize & Distribute

We supply products to a wide range of customers, from large multinationals to local manufacturers and retailers

01Originate & Produce

01Originate & Produce

We share our expertise with farmers and producers worldwide, ourselves or with business partners and expert organizations, as part of our commitment to responsible, sustainable and traceable supply chains

02Process & Refine

02Process & Refine

Once bought or harvested, we bring crops to our assets for the next stage in their journey. These are ethically and sustainably processed and refined, coming one step closer to the consumer.

03Store & Transport

03Store & Transport

Our strategically located network of silos, warehouses, transloading facilities and ports allows us facilitate access to market for local farmers around the globe and enable us to control costs and mitigate risk throughout the product journey

04Research & Merchandize

04Research & Merchandize

Our depth of marketing and merchandizing experience is our greatest strength. All our platforms and regions rely on our market knowledge to ensure responsive supply.

05Customize & Distribute

05Customize & Distribute

We supply products to a wide range of customers, from large multinationals to local manufacturers and retailers

Our Strengths in China

The Juice Platform in China processes, transports, stores and distributes fruit juices.

We are among the top three importers supplying major Chinese bottlers with a variety of juice products, including orange, lemon and lime juice, as well as fruit pulp, peels, aromas and oils.

Committed to Sustainability

As a fundamental element of our juice business, we continually strive to build sustainable solutions into our operations at every step of the juice value chain, to meet growing consumer demand for products that are responsibly sourced and produced.