{"id":3951,"date":"2019-06-05T13:54:10","date_gmt":"2019-06-05T13:54:10","guid":{"rendered":"https:\/\/www.ldc.com\/br\/?post_type=stories-insight&#038;p=3951"},"modified":"2020-03-12T16:38:51","modified_gmt":"2020-03-12T16:38:51","slug":"ldc-na-bbc-world-news","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/ldc-na-bbc-world-news\/","title":{"rendered":"LDC na BBC World News"},"content":{"rendered":"\n<p>e onde realmente vem sua comida?<\/p>\n\n\n\n<p>Uma nova s\u00e9rie da&nbsp;<a href=\"https:\/\/www.bbc.com\/reel\/video\/p07bj7pk\/where-does-your-food-really-come-from-\" target=\"_blank\" rel=\"noreferrer noopener\">BBC World News<\/a>&nbsp;que explora essa quest\u00e3o apresenta a parceria da LDC com o engarrafador Refresco e o supermercado holand\u00eas Albert Heijn para tornar a cadeia de fornecimento de suco de laranja totalmente transparente para consumidores na Holanda, usando a tecnologia blockchain.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.bbc.com\/reel\/embed\/p07bj7pk\" width=\"560\" height=\"315\"><\/iframe><\/figure>\n\n\n\n<p>Lan\u00e7ada em&nbsp;<a href=\"https:\/\/www.ldc.com\/br\/pr\/nossas-historias\/no-campo\/ldc-e-parceiros-usam-blockchain-para-obter-rastreabilidade-total\/\">setembro do ano passado<\/a>, nossa iniciativa \u00e9 um dos v\u00e1rios exemplos do epis\u00f3dio \u201cFollow the Food\u201d (Siga a Comida) desta nova s\u00e9rie, cujo foco \u00e9 &#8220;Conectar o consumidor ao produtor&#8221;.<\/p>\n\n\n\n<p>A BBC explora como a inova\u00e7\u00e3o e as novas tecnologias podem enfrentar o desafio da crescente demanda por alimentos no mundo. No ar desde 1\u00ba de junho, a s\u00e9rie mostra como os principais players da cadeia de fornecimento &#8211; sejam produtores, empresas do agroneg\u00f3cio ou fornecedores &#8211; desempenham um papel fundamental em conectar oferta e demanda de alimentos, enquanto lidam com quest\u00f5es de sustentabilidade.<\/p>\n\n\n\n<p>Entrevistados como parte dessa transmiss\u00e3o exclusiva da BBC, Peter Gruppo, Diretor Comercial da nossa Plataforma de Sucos no Brasil, e representantes de nossos parceiros Refresco e Albert Heijn, descrevem as v\u00e1rias etapas da jornada do suco. Dos pomares de laranjas certificados Rainforest Alliance TM gerenciados pela LDC no Brasil, \u00e0s nossas opera\u00e7\u00f5es de prensagem, transporte e processamento na B\u00e9lgica, ao engarrafamento pela Refresco e \u00e0s prateleiras dos supermercados Albert Heijn, os consumidores holandeses podem rastrear a jornada do suco em sua embalagem escaneando um c\u00f3digo QR.<\/p>\n\n\n\n<p>\u201cAl\u00e9m de destacar a import\u00e2ncia das parcerias e colabora\u00e7\u00e3o entre os principais players da cadeia de fornecimento, o epis\u00f3dio da BBC demonstra a capacidade da LDC de aproveitar a inova\u00e7\u00e3o, efici\u00eancia operacional e pr\u00e1ticas sustent\u00e1veis, conectando produtores, consumidores e o meio ambiente por meio de mais transpar\u00eancia em toda a cadeia de valor\u201d conclui Murilo Parada, Head da Plataforma de Sucos e CEO da Regi\u00e3o North Latam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>e onde realmente vem sua comida? Uma nova s\u00e9rie da&nbsp;BBC World News&nbsp;que explora essa quest\u00e3o apresenta a parceria da LDC com o engarrafador Refresco e o supermercado holand\u00eas Albert Heijn para tornar a cadeia de fornecimento de suco de laranja totalmente transparente para consumidores na Holanda, usando a tecnologia blockchain. Lan\u00e7ada em&nbsp;setembro do ano passado, [&hellip;]<\/p>\n","protected":false},"featured_media":4066,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3951","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LDC na BBC World News || Louis Dreyfus Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/ldc-na-bbc-world-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LDC na BBC World News\" \/>\n<meta property=\"og:description\" content=\"e onde realmente vem sua comida? Uma nova s\u00e9rie da&nbsp;BBC World News&nbsp;que explora essa quest\u00e3o apresenta a parceria da LDC com o engarrafador Refresco e o supermercado holand\u00eas Albert Heijn para tornar a cadeia de fornecimento de suco de laranja totalmente transparente para consumidores na Holanda, usando a tecnologia blockchain. 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