{"id":4007,"date":"2018-11-07T14:16:33","date_gmt":"2018-11-07T14:16:33","guid":{"rendered":"https:\/\/www.ldc.com\/br\/?post_type=stories-insight&p=4007"},"modified":"2020-04-20T18:06:40","modified_gmt":"2020-04-20T16:06:40","slug":"utilizacao-do-dna-para-rastrear-o-algodao","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/","title":{"rendered":"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o"},"content":{"rendered":"\n
O algod\u00e3o mais procurado \u00e9 o produto de defibra longa. Valorizado no com\u00e9rcio, \u00e9 extremamente dif\u00edcil identifica-lo a olho nu.<\/p>\n\n\n\n
Como o algod\u00e3o viaja milhares de quil\u00f4metros ao redor do mundo, existe grande possibilidade de que ele seja misturado ou mesmo trocado por materiais de qualidade inferior.<\/p>\n\n\n\n
\u00c9 por isso que fabricantes e comerciantes buscam cada vez mais novas maneiras de verificar a qualidade do algod\u00e3o.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Para resolver o problema, a Louis Dreyfus Company est\u00e1 usando um sistema que utiliza o DNA para determinar a pureza e a qualidade dos produtos.<\/p>\n\n\n\n
Embora a maioria das pessoas associe o DNA exclusivamente \u00e0 comprova\u00e7\u00e3o da paternidade ou \u00e0 identifica\u00e7\u00e3o de ancestrais, a tecnologia tamb\u00e9m pode revolucionar o rastreamento de fibras ao longo de suas cadeias de fornecimento.<\/p>\n\n\n\n
Desenvolvido pela Applied DNA Sciences, a tecnologia Signature T utiliza pequenos marcadores gen\u00e9ticos que s\u00e3o aplicados no algod\u00e3o, na descaro\u00e7adora, imediatamente antes de o produto ser embalado e transformado em fio. Os marcadores de DNA se ligam \u00e0s fibras da planta e agem como um c\u00f3digo de barras microsc\u00f3pico que pode ser rastreado ao longo de toda a cadeia de fornecimento.<\/p>\n\n\n\n
Trabalho de detetive<\/h3>\n\n\n\n<\/figure>\n\n\n\n
Em cada parada nessa trajet\u00f3ria, amostras s\u00e3o colhidas e testadas para verificar se \u201cas etiquetas de DNA\u201d ainda est\u00e3o ali e se o algod\u00e3o de alta qualidade n\u00e3o foi substitu\u00eddo por outro.<\/p>\n\n\n\n
\u201cOs materiais podem ser testados at\u00e9 sete vezes durante esse processo\u201d, diz Rodger Glaspey, diretor administrativo da Plataforma de Algod\u00e3o nos EUA.<\/p>\n\n\n\n
\u201cE s\u00f3 n\u00f3s temos essa tecnologia espec\u00edfica.\u201d<\/p>\n\n\n\n
Os r\u00f3tulos PimaCott e Homegrown, que s\u00e3o utilizados para marcar o algod\u00e3o rastreado por meio do DNA, s\u00e3o \u00fateis para fabricantes, comerciantes e varejistas. E est\u00e3o cada vez mais voltados ao consumidor tamb\u00e9m.<\/p>\n\n\n\n
\u201cSe voc\u00ea vir esse r\u00f3tulo em uma prateleira, pode ter certeza absoluta de que est\u00e1 adquirindo o produto leg\u00edtimo\u201d, diz Glaspey. \u201c\u00c9 garantia de pureza.\u201d<\/p>\n\n\n\n
Mas qualidade \u00e9 apenas um dos desafios. Vinculado a quest\u00f5es de sustentabilidade, o setor e mais os consumidores querem saber de onde vem o algod\u00e3o.<\/p>\n\n\n\n<\/figure>\n\n\n\n
A tecnologia atual ainda n\u00e3o indica a exata fazenda da qual vem o algod\u00e3o, mas ela se tornou uma ferramenta importante para sustentabilidade e qualidade.<\/p>\n\n\n\n
\u201cAs pessoas querem rastrear e entender o fator sustentabilidade? Sim\u201d, afirma Steve Dyer, Head Global de Marketing de Algod\u00e3o.<\/p>\n\n\n\n
\u201cA LDC quer estar na vanguarda disso. \u00c0\u00e0 medida que amadurece, a tecnologia nos ajudar\u00e1 a abordar cada vez mais quest\u00f5es de sustentabilidade ligadas \u00e0 produ\u00e7\u00e3o e ao com\u00e9rcio de algod\u00e3o.\u201d<\/p>\n\n\n\n
Hoje, somente uma pequena fra\u00e7\u00e3o do algod\u00e3o \u00e9 rastreada pelo DNA, mas \u201ca iniciativa est\u00e1 crescendo rapidamente\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
O algod\u00e3o mais procurado \u00e9 o produto de defibra longa. Valorizado no com\u00e9rcio, \u00e9 extremamente dif\u00edcil identifica-lo a olho nu. Como o algod\u00e3o viaja milhares de quil\u00f4metros ao redor do mundo, existe grande possibilidade de que ele seja misturado ou mesmo trocado por materiais de qualidade inferior. \u00c9 por isso que fabricantes e comerciantes buscam […]<\/p>\n","protected":false},"featured_media":4118,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4007","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o || Louis Dreyfus Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O algod\u00e3o mais procurado \u00e9 o produto de defibra longa. Valorizado no com\u00e9rcio, \u00e9 extremamente dif\u00edcil identifica-lo a olho nu. Como o algod\u00e3o viaja milhares de quil\u00f4metros ao redor do mundo, existe grande possibilidade de que ele seja misturado ou mesmo trocado por materiais de qualidade inferior. \u00c9 por isso que fabricantes e comerciantes buscam […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazil\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-20T16:06:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ldc.com\/wp-content\/uploads\/sites\/3\/2018\/11\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/\",\"url\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/\",\"name\":\"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o || Louis Dreyfus Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg\",\"datePublished\":\"2018-11-07T14:16:33+00:00\",\"dateModified\":\"2020-04-20T16:06:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg\",\"width\":1024,\"height\":329},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/stories-insights\\\/utilizacao-do-dna-para-rastrear-o-algodao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stories & Insights\",\"item\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/stories-insights\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/\",\"name\":\"Brazil\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ldc.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o || Louis Dreyfus Company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/","og_locale":"en_US","og_type":"article","og_title":"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o","og_description":"O algod\u00e3o mais procurado \u00e9 o produto de defibra longa. Valorizado no com\u00e9rcio, \u00e9 extremamente dif\u00edcil identifica-lo a olho nu. Como o algod\u00e3o viaja milhares de quil\u00f4metros ao redor do mundo, existe grande possibilidade de que ele seja misturado ou mesmo trocado por materiais de qualidade inferior. \u00c9 por isso que fabricantes e comerciantes buscam […]","og_url":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/","og_site_name":"Brazil","article_modified_time":"2020-04-20T16:06:40+00:00","og_image":[{"width":1024,"height":329,"url":"https:\/\/www.ldc.com\/wp-content\/uploads\/sites\/3\/2018\/11\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/","url":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/","name":"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o || Louis Dreyfus Company","isPartOf":{"@id":"https:\/\/www.ldc.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/#primaryimage"},"image":{"@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2018\/11\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg","datePublished":"2018-11-07T14:16:33+00:00","dateModified":"2020-04-20T16:06:40+00:00","breadcrumb":{"@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/#primaryimage","url":"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2018\/11\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg","contentUrl":"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2018\/11\/Using-DNA-to-trace-cotton-on-its-worldwide-journey-scaled.jpg","width":1024,"height":329},{"@type":"BreadcrumbList","@id":"https:\/\/www.ldc.com\/br\/pt\/stories-insights\/utilizacao-do-dna-para-rastrear-o-algodao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ldc.com\/br\/pt\/"},{"@type":"ListItem","position":2,"name":"Stories & Insights","item":"https:\/\/www.ldc.com\/br\/stories-insights\/"},{"@type":"ListItem","position":3,"name":"Utiliza\u00e7\u00e3o do DNA para rastrear o algod\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.ldc.com\/br\/#website","url":"https:\/\/www.ldc.com\/br\/","name":"Brazil","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ldc.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"pt","translations":{"pt":4007},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/stories-insight\/4007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/stories-insight"}],"about":[{"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/types\/stories-insight"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/comments?post=4007"}],"version-history":[{"count":2,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/stories-insight\/4007\/revisions"}],"predecessor-version":[{"id":6861,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/stories-insight\/4007\/revisions\/6861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/media\/4118"}],"wp:attachment":[{"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/media?parent=4007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/categories?post=4007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ldc.com\/br\/wp-json\/wp\/v2\/tags?post=4007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"blog-pg-cotton-dna02.jpg\"](\"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2020\/04\/blog-pg-cotton-dna01.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2020\/04\/065B3618-1024x683.jpg\")
<\/figure>\n\n\n\n![\"blog-pg-cotton-dna03.jpg\"](\"https:\/\/www.ldc.com\/br\/wp-content\/uploads\/sites\/3\/2020\/04\/blog-pg-cotton-dna03.jpg\")
<\/figure>\n\n\n\n