{"id":3557,"date":"2018-03-05T10:06:21","date_gmt":"2018-03-05T10:06:21","guid":{"rendered":"https:\/\/www.ldc.com\/cn\/stories-insights\/meet-rozenn-in-charge-of-coffee-sustainability\/"},"modified":"2023-05-24T12:41:07","modified_gmt":"2023-05-24T10:41:07","slug":"meet-rozenn-in-charge-of-coffee-sustainability","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/cn\/en\/stories-insights\/meet-rozenn-in-charge-of-coffee-sustainability\/","title":{"rendered":"Meet Rozenn, Coffee Sustainability Manager"},"content":{"rendered":"\n

Every day millions of people around the world start the day with a cup of coffee. But Rozenn Kerviel, Sustainability Manager for Coffee at Louis Dreyfus Company (LDC), is not one of them.<\/p>\n\n\n\n

\u201cThe challenge of the job keeps me awake,\u201d the native Breton smiles, hinting at the relentless pace of her mission to achieve a totally transparent and sustainable supply chain for LDC\u2019s coffee business.<\/p>\n\n\n\n

As coffee consumption grows around the globe, including in producer countries, the task seems to expand every day too.<\/p>\n\n\n\n

The task at hand is colossal. Extreme weather patterns, increasingly persistent pests and diseases<\/a> as well as difficulties arising from poor technical knowledge, are all major hurdles requiring long-term effort and a strategic vision that stretch beyond immediate profit.<\/p>\n\n\n\n

\u201cHow do we make sure we can enjoy good quality coffee in 30 years? That\u2019s the mission,\u201d she says.  \u201cOur goal is to assure the survival and continued profitability of coffee farming.\u201d <\/p>\n\n\n\n

Being out there<\/h3>\n\n\n\n
\"blog-rozenn-pg03.jpg\"<\/figure>\n\n\n\n

After studies in Paris, Grenoble, and Berlin, Rozenn joined a multinational food and beverage company in Paris, where she became aware of the need to make sustainability an integral part of the business, especially in procurement.<\/p>\n\n\n\n

\u201cHistorically sustainability was part of marketing or CSR (corporate social responsibility), but what is really needed is to have it embedded in all aspects of a business.\u201d<\/p>\n\n\n\n

Her experience gained at a big food company was very valuable, but Rozenn felt that to take on sustainability issues, she had to familiarize herself with the whole supply chain: be in the field, work with farmers and get to know their reality.<\/p>\n\n\n\n

She decided to base herself in Central America, working first with a Mexican cooperative of 800 coffee farmers. She then went to Guatemala, working for one of the country\u2019s biggest cooperatives, exporting cardamom and spices. She helped them to collaborate on coffee and cocoa too, supporting their marketing activities, and representing them at trade fairs.<\/p>\n\n\n\n

\u201cThe experience of working with farmers clarified my thinking,\u201d she says. \u201cI learned about their problems but also understood much better that to make a difference in their lives, the private sector\u2019s role in sustainability efforts had to grow substantially.\u201d<\/p>\n\n\n\n

Being part of the solution<\/h3>\n\n\n\n
\"blog-rozenn-pg02.jpg\"<\/figure>\n\n\n\n

And global merchants would be a good place to make that case.<\/p>\n\n\n\n

\u201cThey could play a major role in solving the problem,\u201d she comments.<\/p>\n\n\n\n

Rozenn joined LDC as Coffee Sustainability Manager in 2013, building the function with an initial focus on the world\u2019s five largest coffee producers: Vietnam, Indonesia, Brazil, Colombia, and Mexico.<\/p>\n\n\n\n

Now based in Geneva, Rozenn manages a diverse and truly global team of sustainability specialists, managers, agronomists<\/a> and more. She also looks after a steadily growing portfolio of sustainability projects designed to improve farmers\u2019 livelihoods through technical training, teaching smart agriculture practices, and climate change adaptation measures.<\/p>\n\n\n\n

\u201cOne of my most important documents is a list of more than 20,000 farmers we work with,\u201d she smiles, explaining that her mission can only succeed if the farmers also benefit. Most of them are smallholders working in some of the world\u2019s remotest regions.<\/p>\n\n\n\n

\u201cSustainability has enormous brand value,\u201d she says. \u201cBut that\u2019s not the most important element.\u201d<\/p>\n\n\n\n

\u201cIf coffee farmers cannot make enough money to support their families, they will move to other sectors and we will lose our coffee. We need coffee production to be sustainable in the long-term, even if the profit is sometimes a short-term decision.\u201d<\/p>\n\n\n\n

Does she ever wonder if her skills and her case would be better understood in an NGO or other non-profit setting?<\/p>\n\n\n\n

\u201cMaybe,\u201d she answers. \u201cBut here (at LDC) is where I feel I can make a difference and I strongly believe that all the actors including NGOs, rosters, banks, farmers, and merchants have to work together to see change.\u201d<\/p>\n\n\n\n

\u201cWe (the merchants) have a key role in the agricultural value chain and we can leverage this to power sustainable business.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Every day millions of people around the world start the day with a cup of coffee. But Rozenn Kerviel, Sustainability Manager for Coffee at Louis Dreyfus Company (LDC), is not one of them. \u201cThe challenge of the job keeps me awake,\u201d the native Breton smiles, hinting at the relentless pace of her mission to achieve […]<\/p>\n","protected":false},"featured_media":7386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-3557","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-field"],"acf":[],"yoast_head":"\nMeet Rozenn, Coffee Sustainability Manager || Louis Dreyfus Company<\/title>\n<meta name=\"description\" content=\"Meet LDC Coffee Sustainability Manager Rozenn, who manages a diverse global team of sustainability specialists and a steadily growing portfolio of projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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