{"id":3651,"date":"2017-04-03T11:07:00","date_gmt":"2017-04-03T10:07:00","guid":{"rendered":"https:\/\/www.ldc.com\/cn\/stories-insights\/customer-centricity-more-than-just-a-trend\/"},"modified":"2023-05-25T00:17:21","modified_gmt":"2023-05-24T22:17:21","slug":"customer-centricity-more-than-just-a-trend","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/cn\/en\/stories-insights\/customer-centricity-more-than-just-a-trend\/","title":{"rendered":"Customer-Centricity: More Than Just a Trend"},"content":{"rendered":"\n

Every company today will tell you that customer-centricity is a priority \u2013 in fact it\u2019s almost a challenge to find one that does not! And for good reason. \u201cCustomer-centricity\u201d is sometimes used as a universal term for any customer engagement activity \u2013 customer feedback, customer care, customer satisfaction, etc. But customer-centricity is about a lot more than a good customer experience.<\/p>\n\n\n\n

\"082216_LDC0371<\/figure>\n\n\n\n

CEO Gonzalo Ram\u00edrez Martiarena
 <\/p>\n\n\n\n

Sustained success depends increasingly on having all the facts. Without a clear insight into needs and wants, how can we be sure that our strategies, processes and marketing will satisfy customers?<\/p>\n\n\n\n

While customer-centricity is far more than just a trend, the fact remains that companies are investing more than ever in understanding and meeting customer preferences and expectations. And why now, you might ask?<\/p>\n\n\n\n

Power to the people<\/h3>\n\n\n\n

Throughout the 20th century, countless advances in technology impacted the way companies like ours do business \u2013 mechanized farming, transportation networks, the telegraph \u2026 to name only a few.<\/p>\n\n\n\n

But beyond our business specifically, the latest revolutionary developments and innovations that we have experienced in the last couple of years have forever changed the way we interact with each other and with the world around us. And the pace of change has increased exponentially. The rise of digital has permeated most parts of our daily routine: A recent study reported that more people across the globe own a mobile device than a toothbrush!<\/p>\n\n\n\n

With increased access to technology came greater access to information \u2013 global, detailed, diversified information. And as customer awareness has grown, giving people the power to compare, contrast and choose one product or service over another, so too have expectations.<\/p>\n\n\n\n

Because as the saying goes, information is power.<\/p>\n\n\n\n

The human touch<\/h3>\n\n\n\n

After so much technological advancement, our business now faces an unprecedented challenge: Evolving our approach to customer service in the digital age.<\/p>\n\n\n\n

As a family company, with a mission to meet the very essential, human need for sustenance, at Louis Dreyfus Company (LDC) innovative customer service must extend far beyond computers, trading algorithms and industrial machinery, to the \u201chuman\u201d piece of the puzzle \u2013 to relationships.<\/p>\n\n\n\n

Building on foundations laid over more than 165 years, today it\u2019s time to cement relationships with our customers, looking on them as our most important partners, and the key to our future success.<\/p>\n\n\n\n

And speaking of partnerships, we cannot ignore the benefits of alliances with our peers, nor the importance of our relationships with farmers \u2013 some spanning generations \u2013 with whom we work towards increased production yield and quality.<\/p>\n\n\n\n

From cotton farmers in India to coffee cooperatives in Colombia, the partnerships we establish today will define our ability to deliver reliably and sustainably tomorrow.<\/p>\n\n\n\n

\"082216_LDC0448<\/figure>\n\n\n\n

Leading the way<\/h3>\n\n\n\n

As our customer base evolves and diversifies, and the competitive landscape shifts and consolidates, responding to emerging customer trends across key markets is no longer enough. We must anticipate these, defining our commercial models and strategies accordingly. We must act \u2013 not react.<\/p>\n\n\n\n

In this context, LDC has a key opportunity to leverage its competitive advantage to remain at the cutting edge of our business. A chance to consolidate our position as an industry leader, while fulfilling our vision to work towards a safe and sustainable future, contributing to the global effort of providing sustenance for a growing population.<\/p>\n\n\n\n

While we can, and must, rely on our core strengths \u2013 risk management expertise, market intelligence, global scale and a wide financing network \u2013 the opportunity lies in our capacity to build strong, lasting relationships based on trust, with our customers.<\/p>\n\n\n\n

Listen, analyze, relate \u2026 THEN act<\/h3>\n\n\n\n

Our business lines \u2013 and their customers \u2013 are as different as they are diverse. Which naturally adds to the complexity of being fully tuned in to changing customer trends.<\/p>\n\n\n\n

But time and experience have taught us to manage complexity \u2013 and as entrepreneurs, taking up a challenge is what we do best!<\/p>\n\n\n\n

Working to a set of shared principles, our business lines are all engaged in putting in place a framework to understand and then address customer needs and preferences.<\/p>\n\n\n\n

From segmented marketing plans and value propositions in Coffee, to financial support for Cotton customers. From shared value shipping benefits for Rice customers, to industrial consultancy services and tailored packaging in Juice. From best practice sharing workshops and customer engagement events in Agricultural Inputs, Grains and Oilseeds, to responsible supply chain sourcing efforts across various platforms.<\/p>\n\n\n\n

These are just some examples of the many ways in which we are taking steps to be closer to our customers, and meet their needs and expectations. Greater flexibility, tailored services, efficiency through synergies, shared market intelligence\u2026 the approach may differ, but the objective is the same: To place our customers at the heart of everything we do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every company today will tell you that customer-centricity is a priority \u2013 in fact it\u2019s almost a challenge to find one that does not! And for good reason. \u201cCustomer-centricity\u201d is sometimes used as a universal term for any customer engagement activity \u2013 customer feedback, customer care, customer satisfaction, etc. But customer-centricity is about a lot […]<\/p>\n","protected":false},"featured_media":7655,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"tags":[],"class_list":["post-3651","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry","category-our-people"],"acf":[],"yoast_head":"\nCustomer-Centricity: More Than Just a Trend || Louis Dreyfus Company<\/title>\n<meta name=\"description\" content=\"From cotton farmers in India to coffee cooperatives in Colombia, the partnerships we establish today will define our ability to deliver sustainably tomorrow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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