{"id":2685,"date":"2017-02-28T11:15:00","date_gmt":"2017-02-28T11:15:00","guid":{"rendered":"https:\/\/www.ldc.com\/de\/stories-insights\/part-3-into-the-new-millennium\/"},"modified":"2023-05-25T01:38:02","modified_gmt":"2023-05-24T23:38:02","slug":"part-3-into-the-new-millennium","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/de\/en\/stories-insights\/part-3-into-the-new-millennium\/","title":{"rendered":"Part 3: A New Millennium"},"content":{"rendered":"\n<p>Having weathered the storms of World War II and built close relationships with Brazil and other leading South American countries, at the dawn of the 1950s, the Louis\u2013Dreyfus family company could consider itself truly global, with trading offices from New York to Melbourne.<\/p>\n\n\n\n<p>The 1950s marked the beginning of a period of change, and not only within the Group. The post-war world \u2013 and Europe in particular \u2013 looked remarkably different than it had before 1939. The new decade brought with it the winds of change: a time for recovery as well as unexpected opportunities.<\/p>\n\n\n\n<p>Having remained essentially a grains trader since the times of L\u00e9opold, over the next two decades the Group now looked to new avenues for growth, expanding its scope of operations to infrastructure and logistics.<\/p>\n\n\n\n<p>When G\u00e9rard Louis-Dreyfus was appointed Chairman of the Group in 1969, he took trading activities in a different direction and capitalised on arbitrage opportunities in a variety of commodity markets.<\/p>\n\n\n\n<p>Under this passionate and charismatic leader, the company experienced unprecedented growth. G\u00e9rard extended the Group\u2019s agricultural activities to cotton, sugar, citrus as well as coffee, and in the 1990s, expanded origination and marketing activities by incorporating citrus and oilseeds processing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/www.ldc.com\/de\/wp-content\/uploads\/sites\/5\/blog-pg-robert2.jpg\" alt=\"blog-pg-robert2.jpg\" class=\"wp-image-5716\" srcset=\"https:\/\/www.ldc.com\/de\/wp-content\/uploads\/sites\/5\/blog-pg-robert2.jpg 400w, https:\/\/www.ldc.com\/de\/wp-content\/uploads\/sites\/5\/blog-pg-robert2-240x300.jpg 240w, https:\/\/www.ldc.com\/de\/wp-content\/uploads\/sites\/5\/blog-pg-robert2-368x460.jpg 368w, https:\/\/www.ldc.com\/de\/wp-content\/uploads\/sites\/5\/blog-pg-robert2-328x410.jpg 328w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>Building on the prosperous period under G\u00e9rard, a new era began when L\u00e9opold\u2019s great-grandson \u2013 Robert Louis-Dreyfus \u2013 took over in 2006. Robert created autonomous subsidiaries for each of the Group\u2019s different activities, consolidating the company structure and giving it a new name: Louis Dreyfus Commodities.<\/p>\n\n\n\n<p>One of Robert\u2019s most revolutionary measures was his decision to reward employees with a blend of equity shares and cash bonuses, in order to encourage long-term thinking and greater involvement in the Group\u2019s day-to-day performance, creating a sense of belonging in the company.<\/p>\n\n\n\n<p>Since L\u00e9opold founded the Group in 1851, every generation of the Louis-Dreyfus family has faced challenges and adversity: from war and personal sacrifice, to fierce competition within the industry. And this generation is no exception.<\/p>\n\n\n\n<p>One of the two most significant events in recent memory was the advent and repercussions of the global financial crisis of 2008. The other was the loss of Robert Louis-Dreyfus, who passed away in the summer of 2009.<\/p>\n\n\n\n<p>Throughout the financial crisis, the Group followed the strategy set out by Robert: By diversifying its portfolio and making strategic investments, LDC became stronger than ever before. We invested in our Oilseeds capabilities in Asia, and in sugarcane processing facilities and plantations in Brazil. The following two years saw further investment in fixed assets and logistics network enhancements, with facilities in Canada, the US and Germany added to our portfolio. Other key acquisitions included a US-listed sugar company, a leading international dairy trading company and one of Brazil\u2019s largest corn milling operators.<\/p>\n\n\n\n<p>Building on Robert\u2019s legacy, by 2014 the Group\u2019s net sales had doubled compared to 2009, cementing our position as a leading, global player in the commodities industry. Inspired by the past and looking to the future, the Group re-defined its strategy in 2016, with a renewed focus on consolidating its relationship with customers, suppliers and employees, and its role as a global merchant of agricultural goods. To mark this new chapter in the company\u2019s history, the Group was renamed Louis Dreyfus Company (LDC).<\/p>\n\n\n\n<p>Beyond any doubt, our history has given us much to be proud of. We have continued the journey that L\u00e9opold started in 1851, and that other leaders from the Louis-Dreyfus family have followed. Today, our mission is to use our know-how and global reach to bring the right product to the right location, at the right time, meeting our customers\u2019 and partners\u2019 needs and expectations, safely and sustainably.<\/p>\n\n\n\n<p>That is how we intend to continue writing our story.<\/p>\n\n\n\n<p><em>This post is the last of a 3-part series about LDC\u2019s beginnings. To discover more about our history, read&nbsp;<a href=\"https:\/\/www.ldc.com\/blog\/our-roots\/part-1-alsace-basel-and-further-afield\/\">Part 1<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.ldc.com\/blog\/our-roots\/part-2-uncharted-waters-industrial-revolution\/\">Part 2<\/a>, or&nbsp;<a href=\"https:\/\/www.ldc.com\/global\/en\/about-us\/heritage-dev-2\/\">visit the Our Heritage section<\/a>&nbsp;on our website.<\/em><\/p>\n\n\n\n<p><em>For more updates from Louis Dreyfus Company, you can also follow us on Twitter at&nbsp;<a href=\"https:\/\/twitter.com\/WeAreLDC\" target=\"_blank\" rel=\"noreferrer noopener\">@WeAreLDC<\/a>, or follow our updates on our&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/louis-dreyfus-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Page<\/a>.<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having weathered the storms of World War II and built close relationships with Brazil and other leading South American countries, at the dawn of the 1950s, the Louis\u2013Dreyfus family company could consider itself truly global, with trading offices from New York to Melbourne. The 1950s marked the beginning of a period of change, and not [&hellip;]<\/p>\n","protected":false},"featured_media":5717,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-2685","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry","category-our-roots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Part 3: A New Millennium || Louis Dreyfus Company<\/title>\n<meta name=\"description\" content=\"The third of a three-part series about LDC\u2019s beginnings. 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