{"id":1744,"date":"2019-11-20T15:01:00","date_gmt":"2019-11-20T15:01:00","guid":{"rendered":"https:\/\/www.ldc.com\/hn\/stories-insights\/ldc-lanza-marcas-de-cafe-y-aceite-de-cocina-en-ciie\/"},"modified":"2020-04-29T11:12:08","modified_gmt":"2020-04-29T09:12:08","slug":"ldc-lanza-marcas-de-cafe-y-aceite-de-cocina-en-ciie","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/hn\/es\/stories-insights\/ldc-lanza-marcas-de-cafe-y-aceite-de-cocina-en-ciie\/","title":{"rendered":"LDC lanza marcas de caf\u00e9 y aceite de cocina en CIIE"},"content":{"rendered":"\n

Con motivo de la II Exposici\u00f3n Internacional de Importaci\u00f3n de China (CIIE) celebrada en Shangh\u00e1i este a\u00f1o, Louis Dreyfus Company (LDC) present\u00f3 dos nuevas marcas de consumo -el aceite de cocina envasado \u2018Mastergold\u2019 y el caf\u00e9 de filtro \u2018iCoffee\u2019- la m\u00e1s reciente incorporaci\u00f3n a nuestro portfolio y un paso hacia adelante en nuestra estrategia de acercamiento al consumidor final (downstream), satisfaciendo su demanda de alimentos y bebidas de alta calidad.<\/p>\n\n\n\n

\u201cNos complace participar en CIIE 2019, una exposici\u00f3n que ofrece una excelente oportunidad para demostrar nuestro compromiso con el mercado chino, como una compa\u00f1\u00eda con presencia en China desde hace m\u00e1s de 40 a\u00f1os\u201d, afirm\u00f3 Ian McIntosh, CEO del Grupo LDC. \u201cNuestra estrategia de diversificar nuestras actividades a lo largo de la cadena de valor, del campo a la mesa, se ajusta perfectamente a la demanda din\u00e1mica del consumidor chino actual, y continuaremos invirtiendo en China y creciendo con ella, con la visi\u00f3n com\u00fan de un camino a seguir seguro, din\u00e1mico e innovador en el sector de alimentos y bebidas.\u201d<\/p>\n\n\n\n

Mastergold es un aceite de cocina nutritivo, de calidad superior.<\/p>\n\n\n\n

\"blog-coffee-cookingoil-pg01.jpg\"<\/figure>\n\n\n\n

iCoffee ofrece una variedad de granos de caf\u00e9 tostado, paquetes de caf\u00e9 de filtro y caf\u00e9 instant\u00e1neo liofilizado de 12 or\u00edgenes de caf\u00e9 principales en todo el mundo.<\/p>\n\n\n\n

\"blog-coffee-cookingoil-pg02.jpg\"<\/figure>\n\n\n\n

El lanzamiento de estas nuevas marcas demuestra el compromiso de LDC por llevar a los consumidores productos seguros, trazables y de excelente calidad, a medida que la compa\u00f1\u00eda abarca m\u00e1s etapas de la cadena de valor agr\u00edcola y alimentaria.<\/p>\n\n\n\n

“Es un honor para nosotros llevar m\u00e1s productos con valor agregado a China a trav\u00e9s de esta segunda exposici\u00f3n de CIIE\u201d, manifest\u00f3 Andrea Maserati, Director de Operaciones de LDC. \u201cA medida que aumentan sus est\u00e1ndares de vida, la demanda de los consumidores de alimentos y bebidas seguras y de alta calidad contin\u00faa evolucionando en China y vemos potencial para expandirnos hacia el consumidor final y satisfacer sus expectativas, aprovechando nuestra amplia experiencia de m\u00e1s de 168 a\u00f1os y nuestra red global de m\u00e1s de 100 pa\u00edses, para brindar productos seguros, saludables y sustentables a trav\u00e9s de nuestra cadena de valor.\u201d<\/p>\n\n\n\n

LDC ha estado a la vanguardia del comercio global con China desde nuestra primera comercializaci\u00f3n de algod\u00f3n en 1973<\/a>. Como participantes y a la vez beneficiarios de la reforma y la apertura de China, hemos aprovechado nuestro know-how global para colaborar con una industria alimenticia segura y sustentable all\u00ed y nos hemos comprometido a continuar haci\u00e9ndolo.<\/p>\n\n\n\n

\u201cSiendo uno de los inversores extranjeros de mayor trayectoria en China, nos sentimos orgullosos de nuestras acciones para forjar lazos m\u00e1s estrechos con clientes y consumidores chinos\u201d, declar\u00f3 James Zhou, Vicepresidente Global de LDC y director regional para LDC Asia del Norte. \u201cDeseamos continuar identificando y buscando oportunidades para hacerlo, trabajando con socios y partes interesadas locales.\u201d<\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n, los invitamos a leer nuestro comunicado de prensa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con motivo de la II Exposici\u00f3n Internacional de Importaci\u00f3n de China (CIIE) celebrada en Shangh\u00e1i este a\u00f1o, Louis Dreyfus Company (LDC) present\u00f3 dos nuevas marcas de consumo -el aceite de cocina envasado \u2018Mastergold\u2019 y el caf\u00e9 de filtro \u2018iCoffee\u2019- la m\u00e1s reciente incorporaci\u00f3n a nuestro portfolio y un paso hacia adelante en nuestra estrategia de […]<\/p>\n","protected":false},"featured_media":1745,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1744","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLDC lanza marcas de caf\u00e9 y aceite de cocina en CIIE || Louis Dreyfus Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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