{"id":8874,"date":"2025-02-20T06:03:15","date_gmt":"2025-02-20T05:03:15","guid":{"rendered":"https:\/\/www.ldc.com\/id\/?post_type=press-release&#038;p=8874"},"modified":"2026-03-17T19:50:26","modified_gmt":"2026-03-17T18:50:26","slug":"louis-dreyfus-company-brings-its-montebelo-brasil-premium-natural-fruit-juices-to-indonesian-consumers","status":"publish","type":"press-release","link":"https:\/\/www.ldc.com\/id\/en\/press-releases\/louis-dreyfus-company-brings-its-montebelo-brasil-premium-natural-fruit-juices-to-indonesian-consumers\/","title":{"rendered":"Louis Dreyfus Company Brings Its Montebelo Brasil Premium, Natural Fruit Juices to Indonesian Consumers"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Jakarta, Indonesia<\/strong>, February 20, 2025 \u2013 Louis Dreyfus Company (LDC) today announced the launch of its fresh fruit juice brand, <em>Montebelo Brasil<\/em>, in Indonesia &#8211; a development that marks the brand\u2019s entry to Asia, following its successful launch in France last year.<\/p>\n\n\n\n<p>The <em>Montebelo Brasil<\/em> juice range includes premium, Not From Concentrate (NFC), 100% fruit juices, catering to Indonesian consumer demand for natural and nutritious beverage options. With a population of over 277 million, the Indonesian juice market is expected to <a href=\"https:\/\/www.statista.com\/topics\/11447\/food-trends-in-indonesia\/\">grow at a CAGR of 6.3% through 2028<\/a>, driven by increasing consumer demand for natural beverages.<\/p>\n\n\n\n<p>The expansion of <em>Montebelo Brasil <\/em>into a new market aligns with LDC\u2019s strategic plan to extend its reach downstream in the value chain \u2013 in this case, by growing its footprint in the value-added juice segment, as part of the company\u2019s commitment to offering high-quality, natural beverages in key global markets.<\/p>\n\n\n\n<p>&#8220;Indonesia is a strategic market for <em>Montebelo Brasil<\/em>, which is well positioned to offer premium and traceable juices that address growing consumer preference in the country for natural and nutritious beverages,&#8221; said Rajat Dutt, LDC\u2019s Country Head for Indonesia. \u201cThis development builds on LDC\u2019s already strong and growing business portfolio in the country, where we celebrated 25 years of presence last year.\u201d<\/p>\n\n\n\n<p><em>Montebelo Brasil<\/em> will launch four signature juices in Indonesia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two 100% natural and Not From Concentrate (NFC) orange juices (with and without pulp)<\/li>\n\n\n\n<li>Orange, maracuja and lime nectar<\/li>\n\n\n\n<li>Lemonade blending lime and lemon<\/li>\n<\/ul>\n\n\n\n<p>With more than three decades of experience as a responsible citrus grower, LDC manages 30,000 hectares of certified orchard across 36 farms in Brazil, in line with the Group\u2019s commitment to sustainability, traceability and excellence.<\/p>\n\n\n\n<p>&#8220;Initially with this launch, the brand aims to offer 100% natural orange juices with assurance of orange juice traceability for Indonesia\u2019s end consumers,\u201d said Aur\u00e9lien Grisval, LDC\u2019s Head of Downstream Markets for Juice. \u201cWe seek to further collaborate with like-minded partners &#8211; in Indonesia, and beyond, to drive the brand\u2019s expansion, ensuring that we continue to meet the evolving expectations of increasingly discerning consumers who expect quality and transparency on the origin of their products.&#8221; &nbsp;<\/p>\n\n\n\n<p><em>Montebelo Brasil<\/em> will be progressively rolled out to more than 50 <em>Ranch Market<\/em> and <em>Farmers Market<\/em> outlets across Indonesia by end of April, with nationwide expansion scheduled for 2025 and ongoing discussions with additional retailers, to strengthen the brand\u2019s presence across the country and ensure wider accessibility for consumers.<\/p>\n\n\n\n<p>For more information about <em>Montebelo Brasil <\/em>and its products, please visit <a href=\"https:\/\/montebelobrasil.com\/\">montebelobrasil.com<\/a>.<\/p>\n\n\n\n<p>###&nbsp;<\/p>\n\n\n\n<p><strong>About Louis Dreyfus Company<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Louis Dreyfus Company is a leading merchant and processor of agricultural goods, founded in 1851. We leverage our global reach and extensive asset network to serve our customers and consumers around the world, delivering the right products to the right location, at the right time &#8211; safely, reliably and responsibly. Our activities span the entire value chain, from farm to fork, across a broad range of business lines (platforms): Coffee, Cotton, Food &amp; Feed Solutions, Freight, Global Markets, Grains &amp; Oilseeds, Juice, Rice and Sugar. We help feed and clothe some 500 million people every year by originating, processing and transporting approximately 80 million tons of products. Louis Dreyfus Company is active in over 100 countries across six geographical regions, and employs approximately 18,000 people globally.<\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.ldc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>www.ldc.com<\/em><\/a><em>&nbsp;and follow us on<\/em>&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/7177\/admin\/dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/x.com\/weareldc\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>&nbsp;and <a href=\"https:\/\/www.facebook.com\/LouisDreyfusCompany\/\">Facebook<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Media Contact<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>For further information, please contact&nbsp;<\/em><a href=\"mailto:media@ldc.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>media@ldc.com<\/em><\/a><em>.<\/em>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakarta, Indonesia, February 20, 2025 \u2013 Louis Dreyfus Company (LDC) today announced the launch of its fresh fruit juice brand, Montebelo Brasil, in Indonesia &#8211; a development that marks the brand\u2019s entry to Asia, following its successful launch in France last year. The Montebelo Brasil juice range includes premium, Not From Concentrate (NFC), 100% fruit [&hellip;]<\/p>\n","protected":false},"featured_media":8875,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[939],"class_list":["post-8874","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","tag-integrate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Louis Dreyfus Company Brings Its Montebelo Brasil Premium, Natural Fruit Juices to Indonesian Consumers || Louis Dreyfus Company<\/title>\n<meta name=\"description\" content=\"Louis Dreyfus Company (LDC) today announced the launch of its fresh fruit juice brand, Montebelo Brasil, in Indonesia - a development that marks the brand\u2019s entry to Asia, following its successful launch in France last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldc.com\/id\/en\/press-releases\/louis-dreyfus-company-brings-its-montebelo-brasil-premium-natural-fruit-juices-to-indonesian-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Dreyfus Company Brings Its Montebelo Brasil Premium, Natural Fruit Juices to Indonesian Consumers\" \/>\n<meta property=\"og:description\" content=\"Louis Dreyfus Company (LDC) today announced the launch of its fresh fruit juice brand, Montebelo Brasil, in Indonesia - 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