{"id":2593,"date":"2013-06-12T15:30:00","date_gmt":"2013-06-12T13:30:00","guid":{"rendered":"https:\/\/www.ldc.com\/pk\/press-releases\/allsome-brands-debuts-in-south-africa-with-rice\/"},"modified":"2020-04-08T18:48:52","modified_gmt":"2020-04-08T16:48:52","slug":"allsome-brands-debuts-in-south-africa-with-rice","status":"publish","type":"press-release","link":"https:\/\/www.ldc.com\/pk\/en\/press-releases\/allsome-brands-debuts-in-south-africa-with-rice\/","title":{"rendered":"Allsome Brands Debuts in South Africa with Rice"},"content":{"rendered":"\n<p><strong>Pietermaritzburg<\/strong>, June 12, 2013 \u2013 Allsome Brands, a joint venture between South African crushing company Willowton Group and Louis Dreyfus Commodities, a global leader in agribusiness, was officially launched in Pietermaritzburg today.<\/p>\n\n\n\n<p>The new partnership aims to provide South African consumers with high quality food products suited to the needs of today\u2019s busy households. Rice was selected as the first category of entry for the new company following extensive market and consumer research.<\/p>\n\n\n\n<p>Allsome Brands\u2019 first offering is Allsome Rice, a superior quality long-grain parboiled rice, shortly available through leading retail and wholesale shops countrywide.<\/p>\n\n\n\n<p>\u201cCombining the global leadership position of Louis Dreyfus Commodities in rice merchandising, and Willowton Group\u2019s extensive expertise in the consumer goods industry, we expect this partnership to break new ground, offering more choice to busy consumers in South Africa and beyond,\u201d says Thomas Couteaudier, General Manager of Louis Dreyfus Commodities Southern Africa.<\/p>\n\n\n\n<p>\u201cWe saw this as a natural category extension to our current brands and an exciting venture into new territory,\u201d says Shoaib Moosa, Willowton Group Director of Sales and Marketing. \u201cThe Willowton Group has grown from a family business into a leading producer of edible oil-based products. We believe that our knowledge and reputation in the South African fast moving consumer goods industry &#8211; from a production, sales and marketing perspective &#8211; will ensure that the new brand will exceed market expectations.\u201d<\/p>\n\n\n\n<p>\u201cWe have jointly developed a state-of-the-art cleaning and packing facility at Willowton\u2019s Pietermaritzburg site to ensure that the highest quality rice is packed into the Allsome brand,\u201d continues Moosa.<\/p>\n\n\n\n<p>The product portfolio of Allsome Brands also includes the new, easy to cook D\u2019lite parboiled rice, extending Willowton\u2019s successful D\u2019lite margarine and cooking oil range into rice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pietermaritzburg, June 12, 2013 \u2013 Allsome Brands, a joint venture between South African crushing company Willowton Group and Louis Dreyfus Commodities, a global leader in agribusiness, was officially launched in Pietermaritzburg today. The new partnership aims to provide South African consumers with high quality food products suited to the needs of today\u2019s busy households. Rice [&hellip;]<\/p>\n","protected":false},"featured_media":987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,22,32],"tags":[],"class_list":["post-2593","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-finance","category-partnership","category-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Allsome Brands Debuts in South Africa with Rice || Louis Dreyfus Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldc.com\/pk\/en\/press-releases\/allsome-brands-debuts-in-south-africa-with-rice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allsome Brands Debuts in South Africa with Rice\" \/>\n<meta property=\"og:description\" content=\"Pietermaritzburg, June 12, 2013 \u2013 Allsome Brands, a joint venture between South African crushing company Willowton Group and Louis Dreyfus Commodities, a global leader in agribusiness, was officially launched in Pietermaritzburg today. 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