{"id":2611,"date":"2019-08-13T16:21:21","date_gmt":"2019-08-13T15:21:21","guid":{"rendered":"https:\/\/www.ldc.com\/pk\/stories-insights\/ldc-signs-strategic-partnership-with-china-e-commerce-giant-meituan\/"},"modified":"2019-08-13T16:21:21","modified_gmt":"2019-08-13T15:21:21","slug":"ldc-signs-strategic-partnership-with-china-e-commerce-giant-meituan","status":"publish","type":"stories-insight","link":"https:\/\/www.ldc.com\/pk\/en\/stories-insights\/ldc-signs-strategic-partnership-with-china-e-commerce-giant-meituan\/","title":{"rendered":"LDC Partners with e-Commerce Giant Meituan"},"content":{"rendered":"\n<p>To meet the growing demand of the catering industry in China, Louis Dreyfus Company (LDC) has signed a strategic partnership with Meituan, one of the leading e-commerce companies in China, to promote its new packaged cooking oil brand, Chef Fu.<\/p>\n\n\n\n<p>\u201cThis initiative is part of our strategy to move downstream into more value-added products, as we increasingly integrate along the value chain,\u201d stated James Zhou, Global Vice President and Head of LDC\u2019s North Asia Region. \u201cAs eating habits change in China, we are committed to providing safe, healthy and cost-efficient cooking oil to the catering industry.\u201d<\/p>\n\n\n\n<p>The packaged cooking oil market for the catering industry in China has demonstrated double-digit growth over the past years to become a trillion RMB market today, reflecting the Chinese consumer\u2019s desire to eat outside their home.<\/p>\n\n\n\n<p>The Chef Fu brand is specifically tailored to Meituan\u2019s B2B channel, leveraging LDC\u2019s investment last year in its state-of-the-art crushing plant in Tianjin, as well as its global oilseeds and value chain expertise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"793\" src=\"https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil.png\" alt=\"blog-cooking-oil-pg02.jpg\" class=\"wp-image-2226\" srcset=\"https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil.png 879w, https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil-300x271.png 300w, https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil-768x693.png 768w, https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil-510x460.png 510w, https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil-454x410.png 454w, https:\/\/www.ldc.com\/pk\/wp-content\/uploads\/sites\/26\/cookig-oil-750x677.png 750w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/figure>\n\n\n\n<p>Meituan has risen to be among the leaders of China\u2019s fast growing e-commerce industry, by creatively integrating its B2C and B2B expertise. Today, Meituan is strategically strengthening its B2B channels, aiming to build a one-stop shop for restaurants and catering industry players to purchase quality products, including oils, food and beverages, seasonings, meat and poultry.<\/p>\n\n\n\n<p>\u201cWe are very pleased to partner with LDC \u2013 one of world\u2019s leading merchants and processors in the industry,\u201d said Mr Hui Fu, General Manager of Purchasing for Meituan B2B platform. \u201cThis will further enrich our portfolio in packaged cooking oil, to provide safe and reliable cooking oil to Chinese restaurants and consumers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To meet the growing demand of the catering industry in China, Louis Dreyfus Company (LDC) has signed a strategic partnership with Meituan, one of the leading e-commerce companies in China, to promote its new packaged cooking oil brand, Chef Fu. \u201cThis initiative is part of our strategy to move downstream into more value-added products, as [&hellip;]<\/p>\n","protected":false},"featured_media":1317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-2611","stories-insight","type-stories-insight","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-field"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LDC Partners with e-Commerce Giant Meituan || Louis Dreyfus Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldc.com\/pk\/en\/stories-insights\/ldc-signs-strategic-partnership-with-china-e-commerce-giant-meituan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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