Juice
Global Highlights
We are one of the largest orange and lemon growers and juice suppliers in the world, with sustainability as the cornerstone of our business model
About Juice
Our juice business offers orange, lime, and lemon juices, and associated by-products.
When citrus fruit is processed, nothing is wasted. Juice is extracted, oils are recovered and all remaining pulp is transformed into citrus-pulp pellets.
The energy- and fiber-rich pellets are used as an animal feed ingredient, and the oil essences and aromas are primarily used by the flavor and fragrance industries, to which we are a major supplier.
We also produce dry peel from our ripe oranges, lemon and lime. This is used for pectin extraction. Pectin is sold on to the food industry as a gelling agent, thickening agent and stabilizer in food.
Brazil and the US are the main producers of orange juice. The state of Florida supplies about 75% of North American consumption and Brazil supplies the rest, though its primary market is the EU. The rest of the world also relies on Brazilian production, and consumption growth is greatest in emerging markets.
Our Juice Value Chain
Each of our business lines is integrating further across the five steps of our value chain, as we respond to the need for a traceable and responsible supply line from farmer to consumer
01Originate & Produce
01Originate & Produce
02Process & Refine
02Process & Refine
03Store & Transport
03Store & Transport
04Research & Merchandize
04Research & Merchandize
05Customize & Distribute
05Customize & Distribute
01Originate & Produce
01Originate & Produce
02Process & Refine
02Process & Refine
03Store & Transport
03Store & Transport
04Research & Merchandize
04Research & Merchandize
05Customize & Distribute
05Customize & Distribute
Our Strengths in China
The Juice Platform in China processes, transports, stores and distributes fruit juices.
We are among the top three importers supplying major Chinese bottlers with a variety of juice products, including orange, lemon and lime juice, as well as fruit pulp, peels, aromas and oils.
Committed to Sustainability
As a fundamental element of our juice business, we continually strive to build sustainable solutions into our operations at every step of the juice value chain, to meet growing consumer demand for products that are responsibly sourced and produced.