Why is LDC pursuing digital transformation?
In today’s world, digital technology is fundamental for any business organization to operate efficiently and remain connected to its stakeholders. It is a must! So for us at LDC, our challenge is how to transform digitally better, faster and with more competitive advantages for the company.
What are the main focus areas for LDC’s digital transformation in China?
China is the world's largest digital application market, where commercial and consumer behaviors have been reshaped by digital technologies. Our business is expanding continually in the country, aiming to reach more markets and consumers. Our digital transformation focus in China is therefore how to use technology to adjust our business and operational models for improved efficiency and greater commercial reach.
What are examples of current digital transformation initiatives in China?
We are planning to spend the next 2 to 3 years transforming our core commodity trading management system, as well as using new technologies such as blockchain to support the evolution of our business and core operating models.
How do you feel about LDC’s 50th anniversary in China?
In the past 50 years, LDC has witnessed great economic progress alongside China, which has become the world's second-largest economy. I look forward to seeing what the next 50 years and more have in store, as LDC and China continue to grow together!
